Overview
Brought to you by YData
Dataset statistics
| Number of variables | 13 |
|---|---|
| Number of observations | 250 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 51.7 KiB |
| Average record size in memory | 211.9 B |
Variable types
| Categorical | 2 |
|---|---|
| Numeric | 10 |
| DateTime | 1 |
Bounce Rate is highly overall correlated with Source / Medium | High correlation |
Conversion Rate (%) is highly overall correlated with Quantity Sold and 2 other fields | High correlation |
Month of the year is highly overall correlated with Year | High correlation |
New Users is highly overall correlated with Pageviews and 5 other fields | High correlation |
Pageviews is highly overall correlated with New Users and 5 other fields | High correlation |
Quantity Sold is highly overall correlated with Conversion Rate (%) and 6 other fields | High correlation |
Revenue is highly overall correlated with Conversion Rate (%) and 6 other fields | High correlation |
Sessions is highly overall correlated with New Users and 5 other fields | High correlation |
Source / Medium is highly overall correlated with Bounce Rate | High correlation |
Transactions is highly overall correlated with Conversion Rate (%) and 6 other fields | High correlation |
Users is highly overall correlated with New Users and 5 other fields | High correlation |
Year is highly overall correlated with Month of the year | High correlation |
Bounce Rate has 3 (1.2%) zeros | Zeros |
Conversion Rate (%) has 46 (18.4%) zeros | Zeros |
Transactions has 46 (18.4%) zeros | Zeros |
Revenue has 46 (18.4%) zeros | Zeros |
Quantity Sold has 46 (18.4%) zeros | Zeros |
Reproduction
| Analysis started | 2025-06-21 19:27:08.015718 |
|---|---|
| Analysis finished | 2025-06-21 19:27:11.389252 |
| Duration | 3.37 seconds |
| Software version | ydata-profiling vv4.16.1 |
| Download configuration | config.json |
Variables
Source / Medium
Categorical
High correlation
| Distinct | 38 |
|---|---|
| Distinct (%) | 15.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 14.4 KiB |
| A | 12 |
|---|---|
| K | 12 |
| C | 12 |
| Z | 12 |
| B | 12 |
| Other values (33) |
Length
| Max length | 18 |
|---|---|
| Median length | 1 |
| Mean length | 1.392 |
| Min length | 1 |
Unique
| Unique | 7 ? |
|---|---|
| Unique (%) | 2.8% |
Sample
| 1st row | A |
|---|---|
| 2nd row | A |
| 3rd row | A |
| 4th row | A |
| 5th row | A |
Common Values
| Value | Count | Frequency (%) |
| A | 12 | 4.8% |
| K | 12 | 4.8% |
| C | 12 | 4.8% |
| Z | 12 | 4.8% |
| B | 12 | 4.8% |
| F | 12 | 4.8% |
| M | 12 | 4.8% |
| S | 11 | 4.4% |
| P | 11 | 4.4% |
| U | 11 | 4.4% |
| Other values (28) | 133 |
Length
Histogram of lengths of the category
| Value | Count | Frequency (%) |
| a | 12 | 4.8% |
| b | 12 | 4.8% |
| m | 12 | 4.8% |
| f | 12 | 4.8% |
| k | 12 | 4.8% |
| z | 12 | 4.8% |
| c | 12 | 4.8% |
| s | 11 | 4.4% |
| p | 11 | 4.4% |
| u | 11 | 4.4% |
| Other values (30) | 135 |
Most occurring characters
| Value | Count | Frequency (%) |
| A | 30 | 8.6% |
| F | 28 | 8.0% |
| E | 23 | 6.6% |
| K | 23 | 6.6% |
| C | 22 | 6.3% |
| l | 22 | 6.3% |
| M | 21 | 6.0% |
| B | 18 | 5.2% |
| . | 18 | 5.2% |
| I | 15 | 4.3% |
| Other values (27) | 128 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 348 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| A | 30 | 8.6% |
| F | 28 | 8.0% |
| E | 23 | 6.6% |
| K | 23 | 6.6% |
| C | 22 | 6.3% |
| l | 22 | 6.3% |
| M | 21 | 6.0% |
| B | 18 | 5.2% |
| . | 18 | 5.2% |
| I | 15 | 4.3% |
| Other values (27) | 128 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 348 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| A | 30 | 8.6% |
| F | 28 | 8.0% |
| E | 23 | 6.6% |
| K | 23 | 6.6% |
| C | 22 | 6.3% |
| l | 22 | 6.3% |
| M | 21 | 6.0% |
| B | 18 | 5.2% |
| . | 18 | 5.2% |
| I | 15 | 4.3% |
| Other values (27) | 128 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 348 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| A | 30 | 8.6% |
| F | 28 | 8.0% |
| E | 23 | 6.6% |
| K | 23 | 6.6% |
| C | 22 | 6.3% |
| l | 22 | 6.3% |
| M | 21 | 6.0% |
| B | 18 | 5.2% |
| . | 18 | 5.2% |
| I | 15 | 4.3% |
| Other values (27) | 128 |
Year
Categorical
High correlation
| Distinct | 2 |
|---|---|
| Distinct (%) | 0.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 15.0 KiB |
| 2020 | |
|---|---|
| 2019 |
Length
| Max length | 4 |
|---|---|
| Median length | 4 |
| Mean length | 4 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 2019 |
|---|---|
| 2nd row | 2020 |
| 3rd row | 2019 |
| 4th row | 2019 |
| 5th row | 2020 |
Common Values
| Value | Count | Frequency (%) |
| 2020 | 161 | |
| 2019 | 89 |
Length
Histogram of lengths of the category
Common Values (Plot)
| Value | Count | Frequency (%) |
| 2020 | 161 | |
| 2019 | 89 |
Most occurring characters
| Value | Count | Frequency (%) |
| 2 | 411 | |
| 0 | 411 | |
| 1 | 89 | 8.9% |
| 9 | 89 | 8.9% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 1000 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 2 | 411 | |
| 0 | 411 | |
| 1 | 89 | 8.9% |
| 9 | 89 | 8.9% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 1000 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 2 | 411 | |
| 0 | 411 | |
| 1 | 89 | 8.9% |
| 9 | 89 | 8.9% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 1000 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 2 | 411 | |
| 0 | 411 | |
| 1 | 89 | 8.9% |
| 9 | 89 | 8.9% |
Month of the year
Real number (ℝ)
High correlation
| Distinct | 12 |
|---|---|
| Distinct (%) | 4.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 6.54 |
| Minimum | 1 |
|---|---|
| Maximum | 12 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 4 |
| median | 6 |
| Q3 | 10 |
| 95-th percentile | 12 |
| Maximum | 12 |
| Range | 11 |
| Interquartile range (IQR) | 6 |
Descriptive statistics
| Standard deviation | 3.5079371 |
|---|---|
| Coefficient of variation (CV) | 0.53638182 |
| Kurtosis | -1.2563645 |
| Mean | 6.54 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | 0.0003556329 |
| Sum | 1635 |
| Variance | 12.305622 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=12)
| Value | Count | Frequency (%) |
| 5 | 29 | |
| 10 | 23 | |
| 11 | 22 | |
| 9 | 22 | |
| 12 | 22 | |
| 1 | 22 | |
| 4 | 21 | |
| 2 | 20 | |
| 6 | 18 | |
| 3 | 18 | |
| Other values (2) | 33 |
| Value | Count | Frequency (%) |
| 1 | 22 | |
| 2 | 20 | |
| 3 | 18 | |
| 4 | 21 | |
| 5 | 29 | |
| 6 | 18 | |
| 7 | 16 | |
| 8 | 17 | |
| 9 | 22 | |
| 10 | 23 |
| Value | Count | Frequency (%) |
| 12 | 22 | |
| 11 | 22 | |
| 10 | 23 | |
| 9 | 22 | |
| 8 | 17 | |
| 7 | 16 | |
| 6 | 18 | |
| 5 | 29 | |
| 4 | 21 | |
| 3 | 18 |
Users
Real number (ℝ)
High correlation
| Distinct | 238 |
|---|---|
| Distinct (%) | 95.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 11295.556 |
| Minimum | 41 |
|---|---|
| Maximum | 126870 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 41 |
|---|---|
| 5-th percentile | 102 |
| Q1 | 302.25 |
| median | 850.5 |
| Q3 | 7836 |
| 95-th percentile | 77110.45 |
| Maximum | 126870 |
| Range | 126829 |
| Interquartile range (IQR) | 7533.75 |
Descriptive statistics
| Standard deviation | 24516.361 |
|---|---|
| Coefficient of variation (CV) | 2.1704431 |
| Kurtosis | 7.660432 |
| Mean | 11295.556 |
| Median Absolute Deviation (MAD) | 731.5 |
| Skewness | 2.8259631 |
| Sum | 2823889 |
| Variance | 6.0105197 × 108 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 86 | 3 | 1.2% |
| 119 | 2 | 0.8% |
| 336 | 2 | 0.8% |
| 102 | 2 | 0.8% |
| 453 | 2 | 0.8% |
| 475 | 2 | 0.8% |
| 132 | 2 | 0.8% |
| 123 | 2 | 0.8% |
| 441 | 2 | 0.8% |
| 618 | 2 | 0.8% |
| Other values (228) | 229 |
| Value | Count | Frequency (%) |
| 41 | 1 | 0.4% |
| 54 | 1 | 0.4% |
| 73 | 1 | 0.4% |
| 77 | 1 | 0.4% |
| 81 | 1 | 0.4% |
| 86 | 3 | |
| 87 | 1 | 0.4% |
| 90 | 1 | 0.4% |
| 94 | 1 | 0.4% |
| 99 | 1 | 0.4% |
| Value | Count | Frequency (%) |
| 126870 | 1 | |
| 123361 | 1 | |
| 120625 | 1 | |
| 106551 | 1 | |
| 102123 | 1 | |
| 91043 | 1 | |
| 88579 | 1 | |
| 84343 | 1 | |
| 83031 | 1 | |
| 82671 | 1 |
New Users
Real number (ℝ)
High correlation
| Distinct | 223 |
|---|---|
| Distinct (%) | 89.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 8743.856 |
| Minimum | 1 |
|---|---|
| Maximum | 104308 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 13.45 |
| Q1 | 144.25 |
| median | 482.5 |
| Q3 | 3687.75 |
| 95-th percentile | 63513.95 |
| Maximum | 104308 |
| Range | 104307 |
| Interquartile range (IQR) | 3543.5 |
Descriptive statistics
| Standard deviation | 20584.145 |
|---|---|
| Coefficient of variation (CV) | 2.3541267 |
| Kurtosis | 7.8100959 |
| Mean | 8743.856 |
| Median Absolute Deviation (MAD) | 458.5 |
| Skewness | 2.8959301 |
| Sum | 2185964 |
| Variance | 4.2370703 × 108 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 83 | 3 | 1.2% |
| 20 | 3 | 1.2% |
| 1 | 3 | 1.2% |
| 558 | 2 | 0.8% |
| 16 | 2 | 0.8% |
| 433 | 2 | 0.8% |
| 103 | 2 | 0.8% |
| 104 | 2 | 0.8% |
| 15 | 2 | 0.8% |
| 73 | 2 | 0.8% |
| Other values (213) | 227 |
| Value | Count | Frequency (%) |
| 1 | 3 | |
| 2 | 1 | 0.4% |
| 3 | 2 | |
| 4 | 2 | |
| 6 | 1 | 0.4% |
| 11 | 2 | |
| 13 | 2 | |
| 14 | 1 | 0.4% |
| 15 | 2 | |
| 16 | 2 |
| Value | Count | Frequency (%) |
| 104308 | 1 | |
| 104020 | 1 | |
| 98574 | 1 | |
| 88428 | 1 | |
| 82461 | 1 | |
| 81585 | 1 | |
| 75361 | 1 | |
| 73239 | 1 | |
| 72520 | 1 | |
| 70326 | 1 |
Sessions
Real number (ℝ)
High correlation
| Distinct | 244 |
|---|---|
| Distinct (%) | 97.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 16091.296 |
| Minimum | 125 |
|---|---|
| Maximum | 194667 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 125 |
|---|---|
| 5-th percentile | 142.7 |
| Q1 | 395.25 |
| median | 1138 |
| Q3 | 10214.25 |
| 95-th percentile | 99685.9 |
| Maximum | 194667 |
| Range | 194542 |
| Interquartile range (IQR) | 9819 |
Descriptive statistics
| Standard deviation | 35614.956 |
|---|---|
| Coefficient of variation (CV) | 2.2133056 |
| Kurtosis | 9.7636004 |
| Mean | 16091.296 |
| Median Absolute Deviation (MAD) | 967 |
| Skewness | 3.0758425 |
| Sum | 4022824 |
| Variance | 1.2684251 × 109 |
| Monotonicity | Decreasing |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 137 | 2 | 0.8% |
| 481 | 2 | 0.8% |
| 191 | 2 | 0.8% |
| 135 | 2 | 0.8% |
| 169 | 2 | 0.8% |
| 268 | 2 | 0.8% |
| 604 | 1 | 0.4% |
| 569 | 1 | 0.4% |
| 573 | 1 | 0.4% |
| 596 | 1 | 0.4% |
| Other values (234) | 234 |
| Value | Count | Frequency (%) |
| 125 | 1 | |
| 127 | 1 | |
| 129 | 1 | |
| 130 | 1 | |
| 131 | 1 | |
| 132 | 1 | |
| 133 | 1 | |
| 135 | 2 | |
| 137 | 2 | |
| 139 | 1 |
| Value | Count | Frequency (%) |
| 194667 | 1 | |
| 194114 | 1 | |
| 181175 | 1 | |
| 170329 | 1 | |
| 163446 | 1 | |
| 142637 | 1 | |
| 133736 | 1 | |
| 125423 | 1 | |
| 125318 | 1 | |
| 110546 | 1 |
Bounce Rate
Real number (ℝ)
High correlation Zeros
| Distinct | 240 |
|---|---|
| Distinct (%) | 96.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 49.311 |
| Minimum | 0 |
|---|---|
| Maximum | 98.63 |
| Zeros | 3 |
| Zeros (%) | 1.2% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 13.129 |
| Q1 | 34.99 |
| median | 52.76 |
| Q3 | 61.79 |
| 95-th percentile | 83.052 |
| Maximum | 98.63 |
| Range | 98.63 |
| Interquartile range (IQR) | 26.8 |
Descriptive statistics
| Standard deviation | 20.234375 |
|---|---|
| Coefficient of variation (CV) | 0.41034202 |
| Kurtosis | -0.35667679 |
| Mean | 49.311 |
| Median Absolute Deviation (MAD) | 11.885 |
| Skewness | -0.25733499 |
| Sum | 12327.75 |
| Variance | 409.42994 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 0 | 3 | 1.2% |
| 33.33 | 2 | 0.8% |
| 53.63 | 2 | 0.8% |
| 63.12 | 2 | 0.8% |
| 55.57 | 2 | 0.8% |
| 61.56 | 2 | 0.8% |
| 56.15 | 2 | 0.8% |
| 75.92 | 2 | 0.8% |
| 55.92 | 2 | 0.8% |
| 51.06 | 1 | 0.4% |
| Other values (230) | 230 |
| Value | Count | Frequency (%) |
| 0 | 3 | |
| 5.55 | 1 | 0.4% |
| 6.98 | 1 | 0.4% |
| 10.51 | 1 | 0.4% |
| 11.46 | 1 | 0.4% |
| 11.92 | 1 | 0.4% |
| 11.94 | 1 | 0.4% |
| 12.37 | 1 | 0.4% |
| 12.58 | 1 | 0.4% |
| 12.67 | 1 | 0.4% |
| Value | Count | Frequency (%) |
| 98.63 | 1 | |
| 91.75 | 1 | |
| 87.86 | 1 | |
| 87.71 | 1 | |
| 87.07 | 1 | |
| 86.53 | 1 | |
| 86.25 | 1 | |
| 86.13 | 1 | |
| 85.94 | 1 | |
| 85.68 | 1 |
Pageviews
Real number (ℝ)
High correlation
| Distinct | 246 |
|---|---|
| Distinct (%) | 98.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 44112.144 |
| Minimum | 237 |
|---|---|
| Maximum | 559509 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 237 |
|---|---|
| 5-th percentile | 470.85 |
| Q1 | 1382 |
| median | 4440.5 |
| Q3 | 31878.25 |
| 95-th percentile | 290432.4 |
| Maximum | 559509 |
| Range | 559272 |
| Interquartile range (IQR) | 30496.25 |
Descriptive statistics
| Standard deviation | 93892.52 |
|---|---|
| Coefficient of variation (CV) | 2.128496 |
| Kurtosis | 8.4078908 |
| Mean | 44112.144 |
| Median Absolute Deviation (MAD) | 3679 |
| Skewness | 2.8908723 |
| Sum | 11028036 |
| Variance | 8.8158053 × 109 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 1188 | 2 | 0.8% |
| 1234 | 2 | 0.8% |
| 1581 | 2 | 0.8% |
| 3616 | 2 | 0.8% |
| 2657 | 1 | 0.4% |
| 2209 | 1 | 0.4% |
| 3109 | 1 | 0.4% |
| 5096 | 1 | 0.4% |
| 1436 | 1 | 0.4% |
| 3164 | 1 | 0.4% |
| Other values (236) | 236 |
| Value | Count | Frequency (%) |
| 237 | 1 | |
| 241 | 1 | |
| 275 | 1 | |
| 279 | 1 | |
| 287 | 1 | |
| 297 | 1 | |
| 324 | 1 | |
| 335 | 1 | |
| 396 | 1 | |
| 397 | 1 |
| Value | Count | Frequency (%) |
| 559509 | 1 | |
| 455159 | 1 | |
| 425410 | 1 | |
| 373356 | 1 | |
| 370798 | 1 | |
| 368907 | 1 | |
| 368803 | 1 | |
| 342257 | 1 | |
| 333480 | 1 | |
| 328822 | 1 |
| Distinct | 163 |
|---|---|
| Distinct (%) | 65.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 2.1 KiB |
| Minimum | 2025-06-21 00:00:02 |
|---|---|
| Maximum | 2025-06-21 00:06:49 |
| Invalid dates | 0 |
| Invalid dates (%) | 0.0% |
Histogram with fixed size bins (bins=50)
Conversion Rate (%)
Real number (ℝ)
High correlation Zeros
| Distinct | 128 |
|---|---|
| Distinct (%) | 51.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 3.1505622 |
| Minimum | 0 |
|---|---|
| Maximum | 42.08 |
| Zeros | 46 |
| Zeros (%) | 18.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0.14 |
| median | 0.42 |
| Q3 | 0.7875 |
| 95-th percentile | 26.384 |
| Maximum | 42.08 |
| Range | 42.08 |
| Interquartile range (IQR) | 0.6475 |
Descriptive statistics
| Standard deviation | 8.1223409 |
|---|---|
| Coefficient of variation (CV) | 2.5780608 |
| Kurtosis | 9.0153665 |
| Mean | 3.1505622 |
| Median Absolute Deviation (MAD) | 0.31 |
| Skewness | 3.1455588 |
| Sum | 787.64056 |
| Variance | 65.972421 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 0 | 46 | 18.4% |
| 0.25 | 6 | 2.4% |
| 0.23 | 6 | 2.4% |
| 0.2 | 5 | 2.0% |
| 0.42 | 4 | 1.6% |
| 0.14 | 4 | 1.6% |
| 0.26 | 4 | 1.6% |
| 0.34 | 4 | 1.6% |
| 0.11 | 4 | 1.6% |
| 0.39 | 4 | 1.6% |
| Other values (118) | 163 |
| Value | Count | Frequency (%) |
| 0 | 46 | |
| 0.03 | 1 | 0.4% |
| 0.05 | 1 | 0.4% |
| 0.07 | 1 | 0.4% |
| 0.08 | 1 | 0.4% |
| 0.09 | 2 | 0.8% |
| 0.1 | 1 | 0.4% |
| 0.11 | 4 | 1.6% |
| 0.12 | 4 | 1.6% |
| 0.13 | 1 | 0.4% |
| Value | Count | Frequency (%) |
| 42.08 | 1 | |
| 40.05 | 1 | |
| 38.61 | 1 | |
| 36.18 | 1 | |
| 33.22 | 1 | |
| 31.76 | 1 | |
| 31.75 | 1 | |
| 31.38 | 1 | |
| 31.02 | 1 | |
| 26.72 | 1 |
Transactions
Real number (ℝ)
High correlation Zeros
| Distinct | 104 |
|---|---|
| Distinct (%) | 41.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 85.052 |
| Minimum | 0 |
|---|---|
| Maximum | 1347 |
| Zeros | 46 |
| Zeros (%) | 18.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 1.25 |
| median | 7.5 |
| Q3 | 82.5 |
| 95-th percentile | 436.35 |
| Maximum | 1347 |
| Range | 1347 |
| Interquartile range (IQR) | 81.25 |
Descriptive statistics
| Standard deviation | 177.89185 |
|---|---|
| Coefficient of variation (CV) | 2.0915658 |
| Kurtosis | 16.796627 |
| Mean | 85.052 |
| Median Absolute Deviation (MAD) | 7.5 |
| Skewness | 3.6230245 |
| Sum | 21263 |
| Variance | 31645.511 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 0 | 46 | 18.4% |
| 1 | 17 | 6.8% |
| 2 | 17 | 6.8% |
| 4 | 15 | 6.0% |
| 5 | 10 | 4.0% |
| 3 | 9 | 3.6% |
| 10 | 6 | 2.4% |
| 7 | 6 | 2.4% |
| 6 | 5 | 2.0% |
| 8 | 4 | 1.6% |
| Other values (94) | 115 |
| Value | Count | Frequency (%) |
| 0 | 46 | |
| 1 | 17 | 6.8% |
| 2 | 17 | 6.8% |
| 3 | 9 | 3.6% |
| 4 | 15 | 6.0% |
| 5 | 10 | 4.0% |
| 6 | 5 | 2.0% |
| 7 | 6 | 2.4% |
| 8 | 4 | 1.6% |
| 9 | 2 | 0.8% |
| Value | Count | Frequency (%) |
| 1347 | 1 | |
| 1138 | 1 | |
| 783 | 1 | |
| 730 | 1 | |
| 728 | 1 | |
| 657 | 1 | |
| 622 | 1 | |
| 601 | 1 | |
| 566 | 1 | |
| 531 | 1 |
Revenue
Real number (ℝ)
High correlation Zeros
| Distinct | 202 |
|---|---|
| Distinct (%) | 80.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 14772.776 |
| Minimum | 0 |
|---|---|
| Maximum | 203552 |
| Zeros | 46 |
| Zeros (%) | 18.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 218.75 |
| median | 1373.5 |
| Q3 | 14714.25 |
| 95-th percentile | 75754.2 |
| Maximum | 203552 |
| Range | 203552 |
| Interquartile range (IQR) | 14495.5 |
Descriptive statistics
| Standard deviation | 29755.532 |
|---|---|
| Coefficient of variation (CV) | 2.014214 |
| Kurtosis | 11.550246 |
| Mean | 14772.776 |
| Median Absolute Deviation (MAD) | 1373.5 |
| Skewness | 3.1196753 |
| Sum | 3693194 |
| Variance | 8.8539169 × 108 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 0 | 46 | 18.4% |
| 623 | 2 | 0.8% |
| 644 | 2 | 0.8% |
| 81 | 2 | 0.8% |
| 63057 | 1 | 0.4% |
| 66600 | 1 | 0.4% |
| 38728 | 1 | 0.4% |
| 880 | 1 | 0.4% |
| 897 | 1 | 0.4% |
| 773 | 1 | 0.4% |
| Other values (192) | 192 |
| Value | Count | Frequency (%) |
| 0 | 46 | |
| 42 | 1 | 0.4% |
| 47 | 1 | 0.4% |
| 55 | 1 | 0.4% |
| 70 | 1 | 0.4% |
| 77 | 1 | 0.4% |
| 80 | 1 | 0.4% |
| 81 | 2 | 0.8% |
| 97 | 1 | 0.4% |
| 103 | 1 | 0.4% |
| Value | Count | Frequency (%) |
| 203552 | 1 | |
| 167113 | 1 | |
| 130744 | 1 | |
| 128552 | 1 | |
| 126137 | 1 | |
| 112265 | 1 | |
| 103253 | 1 | |
| 103001 | 1 | |
| 98161 | 1 | |
| 96195 | 1 |
Quantity Sold
Real number (ℝ)
High correlation Zeros
| Distinct | 123 |
|---|---|
| Distinct (%) | 49.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 150.104 |
| Minimum | 0 |
|---|---|
| Maximum | 2402 |
| Zeros | 46 |
| Zeros (%) | 18.4% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 2.1 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 2 |
| median | 14 |
| Q3 | 127.5 |
| 95-th percentile | 740.65 |
| Maximum | 2402 |
| Range | 2402 |
| Interquartile range (IQR) | 125.5 |
Descriptive statistics
| Standard deviation | 328.20991 |
|---|---|
| Coefficient of variation (CV) | 2.1865501 |
| Kurtosis | 17.611439 |
| Mean | 150.104 |
| Median Absolute Deviation (MAD) | 14 |
| Skewness | 3.8103276 |
| Sum | 37526 |
| Variance | 107721.75 |
| Monotonicity | Not monotonic |
Histogram with fixed size bins (bins=50)
| Value | Count | Frequency (%) |
| 0 | 46 | 18.4% |
| 1 | 14 | 5.6% |
| 5 | 13 | 5.2% |
| 2 | 10 | 4.0% |
| 4 | 6 | 2.4% |
| 8 | 6 | 2.4% |
| 6 | 6 | 2.4% |
| 12 | 4 | 1.6% |
| 3 | 4 | 1.6% |
| 22 | 4 | 1.6% |
| Other values (113) | 137 |
| Value | Count | Frequency (%) |
| 0 | 46 | |
| 1 | 14 | 5.6% |
| 2 | 10 | 4.0% |
| 3 | 4 | 1.6% |
| 4 | 6 | 2.4% |
| 5 | 13 | 5.2% |
| 6 | 6 | 2.4% |
| 7 | 3 | 1.2% |
| 8 | 6 | 2.4% |
| 9 | 3 | 1.2% |
| Value | Count | Frequency (%) |
| 2402 | 1 | |
| 1987 | 1 | |
| 1927 | 1 | |
| 1504 | 1 | |
| 1430 | 1 | |
| 1360 | 1 | |
| 1150 | 1 | |
| 981 | 1 | |
| 843 | 1 | |
| 829 | 1 |
Interactions
Correlations
| Bounce Rate | Conversion Rate (%) | Month of the year | New Users | Pageviews | Quantity Sold | Revenue | Sessions | Source / Medium | Transactions | Users | Year | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bounce Rate | 1.000 | -0.461 | -0.174 | 0.288 | 0.243 | -0.069 | -0.079 | 0.385 | 0.511 | -0.063 | 0.388 | 0.225 |
| Conversion Rate (%) | -0.461 | 1.000 | -0.170 | -0.066 | 0.003 | 0.600 | 0.601 | -0.072 | 0.428 | 0.591 | -0.106 | 0.000 |
| Month of the year | -0.174 | -0.170 | 1.000 | 0.032 | 0.067 | -0.063 | -0.039 | 0.047 | 0.000 | -0.057 | 0.039 | 0.984 |
| New Users | 0.288 | -0.066 | 0.032 | 1.000 | 0.870 | 0.542 | 0.539 | 0.874 | 0.229 | 0.560 | 0.918 | 0.000 |
| Pageviews | 0.243 | 0.003 | 0.067 | 0.870 | 1.000 | 0.655 | 0.642 | 0.965 | 0.207 | 0.668 | 0.965 | 0.000 |
| Quantity Sold | -0.069 | 0.600 | -0.063 | 0.542 | 0.655 | 1.000 | 0.987 | 0.635 | 0.126 | 0.991 | 0.591 | 0.062 |
| Revenue | -0.079 | 0.601 | -0.039 | 0.539 | 0.642 | 0.987 | 1.000 | 0.622 | 0.243 | 0.992 | 0.579 | 0.000 |
| Sessions | 0.385 | -0.072 | 0.047 | 0.874 | 0.965 | 0.635 | 0.622 | 1.000 | 0.249 | 0.649 | 0.987 | 0.000 |
| Source / Medium | 0.511 | 0.428 | 0.000 | 0.229 | 0.207 | 0.126 | 0.243 | 0.249 | 1.000 | 0.232 | 0.244 | 0.181 |
| Transactions | -0.063 | 0.591 | -0.057 | 0.560 | 0.668 | 0.991 | 0.992 | 0.649 | 0.232 | 1.000 | 0.607 | 0.000 |
| Users | 0.388 | -0.106 | 0.039 | 0.918 | 0.965 | 0.591 | 0.579 | 0.987 | 0.244 | 0.607 | 1.000 | 0.000 |
| Year | 0.225 | 0.000 | 0.984 | 0.000 | 0.000 | 0.062 | 0.000 | 0.000 | 0.181 | 0.000 | 0.000 | 1.000 |
Missing values
A simple visualization of nullity by column.
Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.
Sample
| Source / Medium | Year | Month of the year | Users | New Users | Sessions | Bounce Rate | Pageviews | Avg. Session Duration | Conversion Rate (%) | Transactions | Revenue | Quantity Sold | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | A | 2019 | 11 | 126870 | 104020 | 194667 | 71.59 | 455159 | 00:01:11 | 0.20 | 394 | 83244 | 482 |
| 1 | A | 2020 | 5 | 120625 | 98574 | 194114 | 64.56 | 559509 | 00:01:32 | 0.69 | 1347 | 203552 | 2402 |
| 2 | A | 2019 | 10 | 123361 | 104308 | 181175 | 41.91 | 368907 | 00:01:05 | 0.26 | 477 | 94282 | 599 |
| 3 | A | 2019 | 9 | 106551 | 88428 | 170329 | 75.92 | 368803 | 00:01:01 | 0.18 | 311 | 54971 | 415 |
| 4 | A | 2020 | 6 | 102123 | 82461 | 163446 | 67.10 | 425410 | 00:01:20 | 0.70 | 1138 | 167113 | 1987 |
| 5 | A | 2019 | 12 | 91043 | 70326 | 142637 | 67.06 | 370798 | 00:01:20 | 0.34 | 486 | 103001 | 607 |
| 6 | A | 2020 | 1 | 83031 | 64103 | 133736 | 69.46 | 373356 | 00:01:23 | 0.45 | 601 | 128552 | 777 |
| 7 | A | 2020 | 7 | 84343 | 73239 | 125423 | 71.16 | 292263 | 00:01:12 | 0.58 | 730 | 98161 | 1360 |
| 8 | A | 2020 | 2 | 82626 | 68145 | 125318 | 70.06 | 328822 | 00:01:24 | 0.52 | 657 | 126137 | 981 |
| 9 | A | 2020 | 3 | 73844 | 61557 | 110546 | 72.19 | 266187 | 00:01:15 | 0.48 | 531 | 96195 | 843 |
| Source / Medium | Year | Month of the year | Users | New Users | Sessions | Bounce Rate | Pageviews | Avg. Session Duration | Conversion Rate (%) | Transactions | Revenue | Quantity Sold | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 240 | U | 2019 | 9 | 90 | 83 | 137 | 0.00 | 465 | 00:03:43 | 18.98 | 26 | 5908 | 42 |
| 241 | KK | 2020 | 5 | 119 | 112 | 135 | 26.67 | 546 | 00:03:40 | 0.00 | 0 | 0 | 0 |
| 242 | JJ | 2020 | 1 | 94 | 71 | 135 | 28.89 | 1226 | 00:06:49 | 2.96 | 4 | 2111 | 5 |
| 243 | EE | 2019 | 9 | 77 | 3 | 133 | 30.83 | 970 | 00:05:35 | 6.02 | 8 | 1506 | 14 |
| 244 | JJ | 2020 | 5 | 109 | 91 | 132 | 33.33 | 840 | 00:04:39 | 0.76 | 1 | 130 | 1 |
| 245 | AA | 2020 | 5 | 111 | 97 | 131 | 61.07 | 324 | 00:01:26 | 0.00 | 0 | 0 | 0 |
| 246 | K | 2020 | 2 | 112 | 81 | 130 | 68.46 | 297 | 00:01:20 | 0.00 | 0 | 0 | 0 |
| 247 | JJ | 2019 | 12 | 117 | 90 | 129 | 29.46 | 1000 | 00:05:36 | 0.78 | 1 | 81 | 1 |
| 248 | K | 2020 | 3 | 111 | 70 | 127 | 62.20 | 397 | 00:01:27 | 0.79 | 1 | 77 | 1 |
| 249 | euromessage / push | 2020 | 5 | 99 | 1 | 125 | 60.80 | 396 | 00:01:44 | 0.00 | 0 | 0 | 0 |